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Work in progress
Pleyn
From brand strategy to digital environment.
A B2B platform, from positioning to working product. We took Pleyn from a blank slate to a live digital environment, binding strategy, identity and product into one coherent system.
- Role
- Strategy, identity, product
- Scope
- Positioning to working platform
- Sector
- B2B
- Status
- Work in progress
- Collaboration
- Tiny Mass
The rationale
Pleyn reimagines the Dutch word 'Plein', the public square, as a modern, ownable brand.
A square is where people gather, exchange, perform, and are seen. It's civic, democratic, and alive. Pleyn captures that energy while feeling contemporary and tech-ready.
It positions the platform not just as a marketplace, but as a shared stage in the open. A place where ideas meet opportunity.